Certified Clinical Hypnotherapist and Founder of Elly and i

Meet Sherly Sulaiman
Sherly’s approach brings together hypnotherapy, mindfulness and her signature ABC of Trance-Formation framework.
The ABC of Trance-Formation is a practical, three-part process for recognising what's keeping you stuck, breaking the pattern, and consciously choosing a different response. Shaped through years of hands-on work with people from all walks of life, her approach continues to inform the way Elly and i understands and responds to different situations.
Through compassionate conversations, thoughtful guidance, and a fusion of signature techniques, Sherly helps you rewrite the stories that shape your life. For those ready to go deeper, Self-Mastery Coaching is offered as a bespoke, intensive engagement – a more immersive alternative for exploring and recoding the patterns shaping your life.

A truth may pass through the mind when it's explained, but a story can carry it to the heart. Through metaphor and storytelling, insight reaches beyond intellectual understanding, allowing wisdom to land more deeply for meaningful change.

A personalised hypnotic or meditative trance allows the insights from your session to move beyond understanding and into experience. It helps reinforce new neural pathways, deepen empowering changes, and gently recode the mind so you can step more fully into the person you are becoming.

A voice-first generative AI (Applied Intelligence) Wellness Confidant, personally crafted and trained by Sherly. Elly and i brings more than twenty years of professional experience and three decades of life-earned wisdom and teachings to your fingertips – literally, whenever you need it.
Body. Mind. Soul.
The range of areas Sherly has worked with over more than 20 years, and the expertise she has developed to help you change the patterns that hold you back.
Body. Mind. Soul.
Trusted by people around the world.

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Elly and i: Your Voice-First
Wellness Confidant
What Sherly has spent two decades learning, practising and refining through her work with real people has been translated into Elly and i. Her methods, meditation teachings and hands-on experience help Elly and i understand what you’re going through – and offer support tailored to your unique situation, grounded in real human experience.






Rewire through creating new neural pathways as you replace the unconscious patterns shaping your life. Rise as you elevate the way you think and respond to life circumstances. Repeat until the change becomes your new normal.

Built from Sherly’s hands-on experience working with real people. The expertise behind Elly and i comes from a real practitioner who brings a human understanding to the support you receive.

Moments of mindfulness, reflection, and emotional support to help you navigate everyday life with more calm and presence.
Visit Elly and i
Reflections on Wellbeing and Modern Life
Stories, insights and practical wisdom from Sherly Sulaiman on the art and science of living well, navigating the complexities of being human with emotional resilience, and consciously recoding the way you experience life.
Conversations, interviews & media appearances.
Sherly Sulaiman is trusted by media, podcast hosts and professionals for her expertise in emotional wellbeing and self-mastery, with her work featured internationally. Hear her explore the unconscious patterns that shape you, and what becomes possible when you learn to recognise them, break them, and choose differently.




































